diff --git a/README.md b/README.md
index c296cf2..28e0d3f 100644
--- a/README.md
+++ b/README.md
@@ -31,6 +31,7 @@ Pass exactly one bare domain. The client supports Node.js `>=20.19.0`; CI verifi
 - [Agent skill](SKILL.md)
 - [Machine-readable guidance](llms.txt)
 - [Discovery examples](examples/)
+- [Launch demo](examples/launch/README.md)
 
 ## Approved use cases
 
@@ -58,4 +59,4 @@ The client in this repository is MIT-licensed. The hosted aggregate service at `
 
 ## Contribution and release notes
 
-See `CONTRIBUTING.md` for checks and contribution boundaries. CI runs smoke/contract checks on Node 20.x and 22.x. The published scoped npm release is `@replynodes/brand-kit@0.1.1`; v0.1.2 is a separate keyword patch.
+See `CONTRIBUTING.md` for checks and contribution boundaries. CI runs smoke/contract checks on Node 20.x and 22.x. The published scoped npm release is `@replynodes/brand-kit@0.1.2`.
diff --git a/examples/launch/README.md b/examples/launch/README.md
new file mode 100644
index 0000000..ec3013b
--- /dev/null
+++ b/examples/launch/README.md
@@ -0,0 +1,33 @@
+# Launch demo
+
+Run the published package against a public domain:
+
+```sh
+npx --yes @replynodes/brand-kit@0.1.2 <domain>
+```
+
+The terminal smoke demo runs the same command in a temporary directory and checks the result:
+
+```sh
+./examples/launch/terminal-demo.sh
+./examples/launch/terminal-demo.sh vercel.com
+```
+
+It creates exactly six artifacts in `./brand/`:
+
+- `DESIGN.md` — concise human-readable design guidance.
+- `brand.json` — the normalized domain and brand URL.
+- `colors.json` — referenced color data.
+- `fonts.json` — referenced font data.
+- `logos.json` — referenced logo references.
+- `tokens.css` — CSS custom properties for the available tokens.
+
+The launch is limited to public domains, Node.js `>=20.19.0`, and one HTTPS aggregate request. This is references-only: optional signals can be unavailable, and the client does not download logos, fonts, or other binary assets. It requires no signup, API key, cookies, or telemetry. An existing `./brand` directory is not overwritten.
+
+Any recorded output must come from the script or a live run; do not fabricate output.
+
+Suggested launch copy:
+
+> Generate a deterministic, agent-ready brand context package from a public domain with one command: `npx --yes @replynodes/brand-kit@0.1.2 example.com`. It writes six references-only brand artifacts for agents, design handoff, and CSS/token work.
+
+This is a demo only; do not submit it externally from this repository.
diff --git a/examples/launch/terminal-demo.sh b/examples/launch/terminal-demo.sh
new file mode 100755
index 0000000..2c90615
--- /dev/null
+++ b/examples/launch/terminal-demo.sh
@@ -0,0 +1,96 @@
+#!/usr/bin/env bash
+
+set -euo pipefail
+
+if (( $# > 1 )); then
+  printf 'Usage: %s [domain]\n' "$0" >&2
+  exit 2
+fi
+
+domain=${1:-linear.app}
+work_dir=$(mktemp -d)
+npm_user_config="$work_dir/npmrc"
+npm_cache="$work_dir/npm-cache"
+
+cleanup() {
+  rm -rf "$work_dir"
+}
+trap cleanup EXIT
+
+: > "$npm_user_config"
+
+printf 'Running in temporary directory: %s\n' "$work_dir"
+printf '+ npx --yes @replynodes/brand-kit@0.1.2 %q\n' "$domain"
+
+set +e
+(
+  cd "$work_dir"
+  npm_config_userconfig="$npm_user_config" \
+    npm_config_cache="$npm_cache" \
+    npm_config_audit=false \
+    npm_config_fund=false \
+    npm_config_update_notifier=false \
+    npm_config_progress=false \
+    timeout --signal=TERM --kill-after=5s 90s \
+      npx --yes @replynodes/brand-kit@0.1.2 "$domain"
+)
+status=$?
+set -e
+
+printf 'Command exit status: %d\n' "$status"
+if (( status != 0 )); then
+  printf 'Error: launch command failed.\n' >&2
+  exit "$status"
+fi
+
+cd "$work_dir"
+node --input-type=module - <<'NODE'
+import { readdir, readFile } from 'node:fs/promises';
+
+const expected = new Set([
+  'DESIGN.md',
+  'brand.json',
+  'colors.json',
+  'fonts.json',
+  'logos.json',
+  'tokens.css',
+]);
+const entries = await readdir('./brand', { withFileTypes: true });
+const actual = entries.map((entry) => entry.name).sort();
+const expectedNames = [...expected].sort();
+
+if (entries.length !== expected.size || actual.some((name, index) => name !== expectedNames[index])) {
+  throw new Error(`./brand must contain exactly: ${expectedNames.join(', ')}`);
+}
+if (entries.some((entry) => !entry.isFile())) {
+  throw new Error('./brand must contain only regular files');
+}
+
+const readJson = async (name) => {
+  try {
+    return JSON.parse(await readFile(`./brand/${name}`, 'utf8'));
+  } catch (error) {
+    throw new Error(`could not parse ./brand/${name}: ${error.message}`);
+  }
+};
+const json = Object.fromEntries(
+  await Promise.all(['brand.json', 'colors.json', 'fonts.json', 'logos.json'].map(async (name) => [name, await readJson(name)])),
+);
+
+for (const [name, value] of Object.entries(json)) {
+  if (value.schema_version !== '0.1') {
+    throw new Error(`./brand/${name} must have schema_version "0.1"`);
+  }
+}
+if (typeof json['brand.json'].domain !== 'string' || typeof json['brand.json'].url !== 'string') {
+  throw new Error('./brand/brand.json must have string domain and url');
+}
+for (const name of ['colors.json', 'fonts.json', 'logos.json']) {
+  const key = name.slice(0, -5);
+  if (!Array.isArray(json[name][key])) {
+    throw new Error(`./brand/${name} must have an array at ${key}`);
+  }
+}
+
+console.log('Verified ./brand: exactly six regular files and the required JSON shape.');
+NODE