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linear-attribution

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Ali-datasmith / Marketing-ROI-Tracker

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Enterprise B2B multi-touch attribution and budget optimization engine built with Polars, DuckDB, Pydantic v2, Gemini structured output, and Streamlit.

marketing-analytics streamlit-dashboard budget-optimization duckdb multi-touch-attribution attribution-modeling polars pydantic-v2 linear-attribution executive-reporting llm-validation roas-analysis last-touch-attribution marketing-roi first-touch-attribution time-decay-attribution cac-analysis cpa-analysis b2b-revenue-analytics gemini-structured-ouput
  • Updated Sep 1, 2026
  • Python

bishalramdam / Attribution-Modeling-For-ETL

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The Attribution Modeling for ETL project offers a comprehensive suite of tools and methodologies for implementing various marketing attribution models, including first-touch, last-touch, linear, time decay, and U-shaped models. These models are essential for understanding the impact of different marketing channels on customer conversions.

etl data-transformation business-intelligence data-integration conversion-tracking data-warehousing marketing-analytics multi-touch-attribution customer-journey-analysis attribution-modeling time-decay-model u-shaped-model linear-attribution marketing-data-pipeline marketing-channel-evaluation marketing-attribution-tools
  • Updated Dec 9, 2024
  • Jupyter Notebook

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